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The star will launch Fenty Beauty by Rihanna in fall 2017, partnering with the Kendo beauty division of the luxury goods company, LVMH Moët Hennessy Louis Vuitton, to create her own makeup collection. According to WWD it’s estimated that LVMH’s deal may have reached $10 million to secure the line. Chief executive officer of Kendo, David Suliteanu, told the magazine, “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.”

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