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Posted | by CHARLIE CLIPS

In case you missed the memo due to holiday festivities, Kendrick Lamar recently revealed his fifth collaboration sneaker with Reebok in early January.

The sneaker’s latest brand ambassador recently appeared in a four-part series of video shorts where he briefly speaks on what inspires him in life, as well as the inspiration behind the latest sneaker collab, modeled off Reebok’s Club C silhouette.

Watch parts 2-4 below.

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